Timeline
Sep’23– May ‘24
Role
Product Designer
Team
2 Product designers
1 Project Manager
4 developers
Skills & Tools
Figma
User interviews
Prototyping
User testing
MY ROLE & IMPACT
Research
Performed competitor analysis, created user-personas , conducted 6 user interviews and 2 rounds of user testing, and synthesized insights into actionable design ideas
Design
I joined as the sole designer after the dev-prototype was build and feasibility was proven, I rebuilt the experience from the ground up. I established the product’s visual identity and keeping it intact throughout the design process.
ABOUT INGRIFY
In a market filled with food-scanning apps, most solutions quietly fail when Indian products aren’t in their databases. The earliest version focused on one thing using AI to read ingredient labels directly and make sense of them when barcodes fell short.
Once that feasibility was proven, I joined to help turn it into a real product shaping a scoring system that translates complex ingredients into a clear, human answer.
The goal wasn’t to label food as “good” or “bad,” but to help people decide what works for them with clarity
PROBLEM
Barcode-based apps promise instant answers, but frequently break when products don’t exist in local databases. When results do appear, generic health scores often ignore dietary preferences, allergies, and other eating habits. The challenge was designing a system that stayed useful even when data was incomplete, imperfect, or evolving.
CHALLENGE
DISCOVER
Desk Research
Insights from NIH
Surveys & Interviews
How others are doing it
I analyzed competitors like TruthIn, Yuka, TrashPanda and instead of comparing features, I focused on how these products guide users from scanning to interpretation. While strong mission messaging builds trust, most platforms fall short when labels become complex or culturally specific.
Combines barcode scanning with ingredient preference
Barcode availability and limited relevance for Indian products.
No Manual ingredient scanning.
Focuses on barcode scanning and ingredient summaries
Works well when products are in the database
Limited flexibility when barcodes are missing
Large product database and fast results
Relies heavily on health scores
Limited relevance for Indian products and INS-based labels
User Persona
It captures the strongest patterns from prospect users and guides initial design decisions while leaving room to evolve as more real user data comes in.
IDEATE
User flows
By prioritizing clarity and speed, the flow keeps the experience effortless and reduces decision fatigue.
DESIGN
Creating the brand:
A playful approach to healthy eating
